Friendly’s is an
American icon.

As one of America’s most cherished ice cream shops, Friendly’s has been a part of millions of family occasions for over 80 years! And, with over 250 stores in 15 states, new drive-thru opportunities and remodeled stores, it’s never been a better time to bring a Friendly’s to your market.

Step 1

Franchisee Candidate Questionnaire

Submit the online Franchisee Questionnaire and we will conduct a preliminary review of your experience, qualifications and the market(s) you're interested in developing.

Step 2

FDD and Application

If you meet Friendly's preliminary qualification standards, you will be sent a Franchise Disclosure Document (FDD) and Application. You'll need to accept and acknowledge receipt of the FDD and complete the Application. Upon receipt of the completed Application, we will perform a background check and seek verification of your financial condition.

Step 3

Introduction to Friendly's

If you meet our qualifications to be a franchisee, you will be invited to our support center in Wilbraham, Massachusetts for an "Introduction to Friendly's." During this two day meeting, you'll have the opportunity to meet member of our franchise support team, learn more about our franchise programs and services and schedule personal interviews with members of our senior management team.

Step 4

Letter of Intent

A letter of Intent will be prepared, which outlines the details of your proposed development opportunity. You will then sign and submit it to us along with a refundable deposit.

Step 5

Franchise Awarded

Within 30 days of receiving your executed Letter of Intent and deposit, you will be notified if you have been awarded a franchise. The agreement(s) are then executed and the balance of the development feed paid.

Get Started


The Friendly's Franchise Disclosure Document (FDD) answers all of your questions regarding the franchise opportunity. The following is merely a brief response to typical inquiries. In the event of any conflict or difference in interpretation, the language in the Friendly's Franchise Disclosure Document (FDD) shall prevail. Franchise Offering is by prospectus only.

The Development Agreement (DA) fee is equal to $10,000 for each restaurant included in the DA and is payable upon execution of the agreement. $10,000 of the DA fee will be applied to the initial franchise fee for each restaurant opened under the DA.

Initial franchise fees are $35,000 for the first two (2) restaurants and $30,000 for subsequent restaurants. Additional fees apply. All costs of building and equipping the franchised location are the franchisee's responsibility. Our Franchise Disclosure Document ("FDD") provides a description of all fees and a range of estimated costs.

Friendly's royalty fee is 4% of Net Sales and is paid on a monthly basis. See the Friendly’s Franchise Disclosure Document (FDD) for more details.

Friendly's marketing fees are 3.5% of Net Sales and paid on a monthly basis. The marketing fee is based on Net Sales and is paid on a monthly basis. Up to 3/4% of the Franchisee contribution is allocated to marketing production costs and overhead and the remaining is used to fund advertising and promotion.

The Friendly's Franchise Disclosure Document (FDD) sets forth the initial services provided by Friendly's.

No. Friendly's does not finance, fund or guarantee any franchisee loans or leases. Friendly's may introduce you to lending sources.

Real estate selection assistance, site inspection packages, and site visitation and review is offered to Franchisees. Learn more information about Friendly's Real Estate Site Criteria.

Friendly's requires the successful completion of an Owner's Orientation as well as a training program for the management team. A Friendly's opening team will be sent to assist the franchisee with the opening and initial operation of the restaurant. The Friendly's Franchise Disclosure Document (FDD) sets forth training and opening services provided.

The Friendly's Franchise Disclosure Document (FDD) sets forth the on-going support services provided by Friendly's. They include operational advisory services, quality assurance visits, marketing and advertising services and many others.

Ad production and placement, menu development, point-of-sale materials, signage and banners, and public relations announcements are only a few of the many marketing support opportunities.

Friendly's has a list of specified and approved products which all Friendly's restaurants are required to use. The Franchisee has two choices: (1) order all supplies through Friendly's Distribution System, or (2) purchase these supplies from an approved supplier, provided the products are either the "specified products" or "approved products". Friendly's does not permit unapproved substitutions for specified or approved products. However, certain proprietary products must be purchased from Friendly's.

Friendly's Franchise Markets

Friendly's franchise markets map