For Immediate Release
Digital-First Agency Will Advance Strategy, Content, and Program Integration
PHILADELPHIA, February 4, 2016 — Friendly’s Ice Cream, LLC, the iconic 260-unit restaurant and ice cream brand and mainstay of the East coast has tapped full-service indie agency, Netplus, as Digital Agency of Record for their restaurant and retail businesses.
In this new partnership, Netplus will oversee digital strategy and content creation across a new website, email marketing, social media, and display advertising.
“We’re excited to begin this new partnership with NetPlus,” said Randy Davis, Friendly’s Chief Marketing Officer. “After some project work last year, we determined that Netplus had the experience and capability to translate our unique brand benefits and bring to life within our digital channels.”
“Friendly’s is truly committed to their customers and recognizes that digital plays a vital role in their brand experience and, as a direct result, business growth,” says Denise Zimmerman, Netplus President. “What’s especially exciting about this relationship is the ability to marry our retail and CPG experience across digital branding and direct response activities to advance an iconic brand near and dear to our hearts.”
Netplus is an independent, full-service, digital-first agency with a 20-year history of building brands and driving measurable growth for clients including: Valspar Paint, STAINMASTER Carpet, B&G Foods, Iron Hill Brewery & Restaurant, Tanger Outlets and AON Insurance. Netplus is based in Philadelphia, PA. For additional information please visit:http://www.thinknetplus.com
About Friendly’s Ice Cream, LLC
Friendly’s Ice Cream, LLC is a vertically integrated company with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in friendly, family restaurants and offering a wide variety of packaged ice cream and other frozen treats in retail stores across America. Together with its franchisees, the company has system-wide sales of over $500 million. For 80 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. Friendly’s retail division distributes ice cream cartons, cakes, sundae cups, rolls and novelty items in over 8,000 retail locations throughout all 50 states. For the future, Friendly’s has plans for new food and ice cream products, bright new restaurants and different ways for us to reach and satisfy customers. For additional information please visitwww.friendlys.com.