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Leadership Team

JOHN F. ANTIOCO

JOHN F. ANTIOCO

Managing Partner, JAMCO Interests LLC

John is the Managing Member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. As an operating partner of TriArtisan Capital Advisors LLC and its predecessors, John participated in the acquisition of both TGI Friday’s and P.F. Chang’s® and served as interim Chairman and CEO of TGI Friday’s and CEO for P.F. Chang’s following those acquisitions. Prior to joining Amici Partners, John served as Chairman of Rave Cinemas and Chairman and CEO of Blockbuster, Taco Bell and Circle K. JAMCO is also the principal owner of BRIX Holdings, LLC and John is Chairman of BRIX. JAMCO is a member of TriArtisan TGIF Partners LLC, the majority owner of TGIF Holdings LLC which owns and operates TGI Friday’s® with over 900 restaurants in 60 countries worldwide. John began his career at the 7-Eleven convenience store chain and held numerous senior management positions during his 20-year tenure including Senior Vice President for the 8,000-outlet chain with responsibility for worldwide operations and marketing.

CRAIG ERLICH

CRAIG ERLICH

President and Chief Executive Officer

Craig is the President and CEO of Friendly’s Restaurants with over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Craig previously held the position of President and CEO of BRIX Holdings, LLC. BRIX is a Dallas-based multi-brand franchising company with over 200 locations. He joined BRIX in 2013 as Vice President of Operations for Red Mango and was promoted to President and CEO, leading all BRIX brands, in November 2016. Craig has over 18 years in senior leadership roles at major retail companies including Kay Bee Toys, Joanne Fabric and Crafts and CVS Caremark.

LARRY ZINE

LARRY ZINE

Member, JAMCO Interests LLC Financial Advisor

Larry is the financial advisor for Friendly’s Restaurants and Brix Holdings, LLC. He’s also a member of JAMCO Interests LLC, which is the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s® and principal owner of BRIX Holdings. Larry previously served as Chief Financial Officer of P.F. Chang’s and Chief Financial Officer and Chief Administrative Officer of Blockbuster, Inc. He also served as Chief Financial Officer, President and Board Member of Petro Stopping Centers, a national chain of truck stops. He began his career at the Circle K convenience store chain and held various management positions there including Executive Vice President of Finance and Chief Financial Officer.

MITZI BROWN

MITZI BROWN

Member, JAMCO Interests LLC Chief Legal Officer and Vice President of Business Development

Mitzi is the Chief Legal Officer and Vice President of Business Development for Friendly’s Restaurants and BRIX Holdings, LLC. Mitzi is a member of JAMCO Interests LLC, which is the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s® and principal owner of BRIX Holdings. Prior to joining Amici and BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.

ROBERTO DE ANGELIS

ROBERTO DE ANGELIS

Chief Experience Officer

Roberto is the Chief Experience Officer for Friendly’s Restaurants and BRIX Holdings, LLC. Prior to joining Friendly’s Restaurants and BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.

DAVID ELLIS

DAVID ELLIS

Chief Marketing Officer

David is the Chief Marketing Officer of Friendly’s Restaurants and BRIX Holdings, LLC. Prior to joining Friendly’s Restaurants and BRIX Holdings, David served as Chief Marketing Officer for Uncle Julio’s, where he was responsible for the launch of a new advertising campaign, new product development, the debut of third-party delivery and growth of the loyalty program. Prior to Uncle Julio’s, David was the vice president of marketing for O’Charley’s restaurants and has held leadership positions at KFC and Darden Restaurants, for both Olive Garden and Red Lobster, including roles in brand management, national promotions, and menu strategy.

CARISSA DeSANTIS

CARISSA DeSANTIS

Chief Technology Officer

Carissa De Santis is the Chief Technology Officer of Friendly’s Restaurants and BRIX Holdings, LLC and oversees all enterprise-wide technology and digital efforts across the Friendly's Restaurants and BRIX Brands portfolio. De Santis has more than 15 years of experience as a technology and operational leader for global restaurant organizations and, prior to joining Friendly’s Restaurants and BRIX Holdings, she was most recently Chief Information Officer at Dickey's Barbecue Restaurants, Inc., where she led the technology group driving significant growth across all their channels and brands. Prior to that, she led all restaurant technology for the global TGI Fridays chain, where she focused on improving and integrating all systems-enabled initiatives for their in-store experiences.

WILL STROUD

WILL STROUD

Vice President, Finance & Accounting

Will is the Vice President of Finance and Accounting of Friendly’s Restaurants and BRIX Holdings, LLC. Prior to joining Friendly’s Restaurants and BRIX Holdings, Will served as Senior Vice President of Finance and Accounting for Phoenix Property Company which develops and operates a diversified portfolio of real estate investments including multi-family complexes and student housing. Will also has prior experience with the restaurant industry as he was Senior Director of Finance overseeing operations, finance planning and analysis and marketing for Darden Restaurants.

DAWN PETITE

DAWN PETITE

Chief Operating Officer

Dawn is the Chief Operating Officer for Friendly's Restaurants, which operates over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Dawn began her career at Friendly's Restaurants as an operations manager and has been with the Friendly’s brand for over 40 years. Currently, she is in charge of a multi-functional team of employees from corporate operations to franchise operations and training. Dawn previously worked as the Chief Operating Officer for J&B Restaurant Partners, where she oversaw operations for the largest franchisee in the Friendly's organization, as well as multiple beach restaurants, bars, and the Gatsby on the Ocean Catering Hall.

SYLVIA BECKER

SYLVIA BECKER

Vice President of Marketing

Sylvia is the Vice President of Marketing for Friendly’s Restaurants, which operates over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Sylvia is responsible for developing marketing plans to support the brand strategy, which leverage the use of all forms of media. She has worked in the marketing field for over 23 years. She was the senior director of media services for Johnny Rockets and Friendly's Restaurants simultaneously. Prior to joining Friendly’s, she was the marketing manager for McDonald's, where she was in charge of increasing sales, guest counts, and market share for the Boston Region, which included 600+ restaurants in New England and Albany, New York.